Part One: Brand, Slogan, and Logo/Trademark

Dream Boat 

The company makes comfortable and safe accessories for any type of traveling needs.  The name includes the d and b sounds which constitutes feelings of reliability, dependability, and luxury. Customers need this because of the discomfort that regular travel accommodations bring. The product can be for a range of things from seat belts to seats to arm rests and headrests. Dream Boat also offers various customization options. For example, back seat head rests can have the option to wrap around one's head and contain speakers. There are also hundreds of color options for prime customization.

The brand name will be made in a puffy cloud-esc font that is curvy and black.The logo is simply the name inside a puffy white cloud to promote simplicity and a dream-like state.

"Puts the comfort in traveling"

This is going to be our slogan because we are making products for travel. Also, the theme of our line of products is comfort. Therefore, we are saying that we take out all of the stiff necks and sore backs that you associate with traveling.